top of page
Product design
For seed-stage startups, I lead a lean process from discovery to MVP—combining research, workshops, and branding to shape a UX strategy and clickable demo. I deliver scalable design systems, core components, and high-fidelity wireframes aligned with product and market needs.


AI-Powered IDE: a revamp of an AI-driven Dev support platform.
How I helped coaches embrace AI: Redesigning a complex analytics tool into a personalized assistant that empowers, not replaces


Sportech : AI supported Ice Hockey Analytics
How I helped coaches embrace AI: Redesigning a complex analytics tool into a personalized assistant that empowers, not replaces


Build Experience
How I led the redefinition of error message structures to enhance the overall build experience.


'Attention Map'
How I initiated and evangelized a data-driven process to gauge clients' strategic fit using the Sisense BI tool. This quickened the...


ITops - the outbound integration feature upscale
Revamped BigPanda's outbound integration, enhancing flexibility and user guidance across product stages, targeting support ticket reduction.


Social: from generic to valuable
I redesigned a social platform for musicians, identifying the YAM persona, refining the business model, and boosting engagement.
bottom of page