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MVPs
For seed-stage startups, I lead a lean, end-to-end process from discovery to MVP—combining competitive research, user interviews, workshops, and lean branding to craft a focused UX strategy. I help early teams define their value proposition and visual language, culminating in a clickable demo, scalable design system, and high-fidelity wireframes that align product experience with market opportunity.


a wellness wearable app
I designed an all-in-one wellness app from the ground up, integrating UX research, competitor analysis, and the Octalysis gamification metho


Student Loan Mitigation
Collaborated with an entrepreneur to transform a student loan portal into a gamified app, to cope with genuine struggles of student debt.


Mobile Banking for teens
Product design for a gamified, educational banking app tailored for teens and parents.


Retail meets AR
Co-created AR app transforms physical store shopping with digital flexibility and immersive interactions.
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