A 5-minute overview of my portfolio emphasizing my end-to-end approach, user-centric design, and versatile experience. Based on the design thinking methodology of:
Empathize - research users' needs.
Define - state users' needs and problems.
Ideate - challenge assumptions and create ideas.
Prototype - create solutions (communicating, prioritizing, promoting)
Execute - support dev
Test - validate the designed solutions.
Overview
Design thinking is an iterative process that plays out differently in seed startups that need shortcuts and seasoned SaaS companies.
Design Sprint methods - shortcuts
The Iceberg Canvas
The Iceberg Canvas is a design framework that rethinks value propositions by exploring 'below the iceberg' elements—unseen factors, unintended consequences, and STEEP analysis—encouraging the shift from short-term solutions to conscious, future-oriented design. Contact me to see current examples
Books as guides
'Hooked: How to Build Habit-Forming Products' by Nir Eyal
Hooked unveils the psychology behind habit-forming apps like Facebook & Pinterest. Learn the "Hook Model": trigger, action, variable reward, investment. Craft experiences that keep users coming back for more, but ethically! Remember, great design builds trust, not addiction.
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