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Build Experience
How I led the redefinition of error message structures to enhance the overall build experience.


a wellness wearable app
I designed an all-in-one wellness app from the ground up, integrating UX research, competitor analysis, and the Octalysis gamification metho


'Attention Map'
How I initiated and evangelized a data-driven process to gauge clients' strategic fit using the Sisense BI tool. This quickened the products team's time to insight by 75%, making road mapping, user research recruiting, and NPS discovery affordable and engaging. A new internal predictive BI tool based on Sisense BI capability became available to the product team. The beta launch aimed to empower product roadmapping and streamline daily research. The outcome exceeded expectatio
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