Before AI

I redesigned a social platform for musicians, identifying the YAM persona, refining the business model, and boosting engagement.

Product design for a gamified, educational banking app tailored for teens and parents.

Co-created AR app transforms physical store shopping with digital flexibility and immersive interactions.

Teaching Cyber Security Goal: teach office members in the Ministry of Finance basic cyber security safety rules. Outcome: A campaign that unfolded gradually, including an online self-paced study unit and a set of posters that changed and evolved throughout the week in intranet banner campaigns, merchandise, and prizes. My Role: end-to-end, concept, design, execution AR in cultural heritage - guided tours for kids Goal: Enrich cultural heritage tours in a physical garden to