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'Attention Map'
How I initiated and evangelized a data-driven process to gauge clients' strategic fit using the Sisense BI tool. This quickened the products team's time to insight by 75%, making road mapping, user research recruiting, and NPS discovery affordable and engaging. A new internal predictive BI tool based on Sisense BI capability became available to the product team. The beta launch aimed to empower product roadmapping and streamline daily research. The outcome exceeded expectatio


Adtech analytics
How I used the metaphor-driven design and devised a new dashboard paradigm to illustrate the link between geolocation and programmatic...


Keil Maritime - Service Design
How I documented formal workflows and tribal knowledge in a maritime compliance organization to prepare the ground for automation
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