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Case Studies

Toptal, Sisense, Nice, JFrog
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Senior UX/AI Strategist. 
Lead 0 to 1 AI driven projects. 

10+ years of UX practice. 5 years of UX/AI strategy. I work with founders at the point where the next decision matters most, before they commit resources to the wrong direction. I developed a UX/AI research methodology that converts unsolicited online testimonials into a strategic compass for product decisions. Currently productizing it through GlintSphere.pro.

My interdisciplinary background keeps the thinking clear: textiles as interfaces, scent as secret language, fingers combing wet sand at sunset and a deep fascination with embodied cognition to shape future human/AI rapport.

DM @ Linkedin

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The Making of a UX AI Strategist: How I shaped design strategies for AI, from internal SaaS tools to bio-intelligence platforms

UX AI | Critical Thinking

UX AI strategy and practice

Rooted in Real-World Discovery
My UX AI strategy practice is grounded in the Double Diamond framework, applied across 0 to 1 projects for AI-driven startups and enterprise tools. From redefining product vision in emerging fields like bio-intelligence to auditing mature AI platforms, I’ve helped teams navigate ambiguity, align user needs with AI capabilities, and shape early-stage MVPs into coherent, human-centered systems.​


2021 | onwards

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How I led a 0 to 1 project, inventing UX/AI paradigms to support the founder's vision that enables AI operationalization for truth, value, and people.

AI Operationalization | AIXITXHI

By 2025–26, enterprises widely adopted AI agents and copilots, yet most failed to achieve measurable ROI. MIT research showed the issue was not model quality, but the lack of UX and operating structures that translate probabilistic AI outputs into accountable business decisions.

Challenge
Traditional enterprise UX relies on dashboards, alerts, and retrospective monitoring. These models assume stable systems and gradual change—but AI introduces rapid, nonlinear complexity that outpaces human cognition. By the time alerts fire, execution paths are already locked in. Leaders are held accountable for outcomes they could neither perceive nor meaningfully influence. The UX challenge was to design a system where accountability, cognition, and intervention occur during execution—not after failure.

2025 | 5 month Via Toptal |  Use Case

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How I evolved an AI-powered IDE by clarifying workflows and restructuring the UX to reduce developer confusion and build trust in automation.

AI-driven dev | UX for Developers

In 2025, the AI + developer productivity market is shifting from manual workflows to AI-enhanced collaboration. As tools like Cursor and Windsurf gain traction, Open Hands aimed to offer a secure, open-source alternative—but current product lacked clarity and didn’t align with developer expectations.

2025 | 2 month Via Toptal |  Use Case

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how I uncover the operating logic of systems and surface it through interfaces, so that stakeholders can grasp the picture and operate intuitively to maintain governance and accountability.

Systems Thinking | From low fidelity to vibe coding

It’s vibe coding and vibe design time. Products are shipped in the blink of an eye. They look sharp, but they were conceived without friction, with no real pause to ask: Does this product or feature have the right to exist?

If you build without real validation you merely reflect a founder's gut instinct and the statistical average of a DIY prompt. Prompts only validate your assumptions back at you; they cannot challenge your bias. I use Systems Thinking as a method to cultivate strategic discretion. I help product teams decide what to build and, more importantly, what to avoid.
 

2021 | onwards | My own systems thinking methodologies | Projects

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How Identifying Information Overload Led to a Paradigm Shift in SaaS AI for Cancer Research

BioTech | AI research support

In 2023, I Led a revamp of an AI-powered interface for MedTech researchers combating data fatigue in cancer treatment. By introducing interactive visualizations and modeling probabilities for upregulation downregulation pathways, the solution clarified complex data. This approach streamlined decision-making, enhanced research efficiency, and demonstrated the potential of AI to transform biomedical workflows.

2023 | 6 month | Read More

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How I led a 0-to-1 MVP discovery and design for a Bio-Intelligence platform in a still-emerging field
Bio Intelligence | AI predictions

Use case - Coming soon
 

2025 | 4 month Via Toptal  |  Coming Soon

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How I uncovered the YAM persona and redefined Classeek’s value, from a generic social app to a support system for classical musicians on tour

Social

The MVP of a revised community app was launched within the local crowd of a classic music festival; 65% of the participants signed up to keep using the app after the festival, a 90% increase from the previous app test the previous year. This is the story of discovering the YAM persona, young aspiring musicians, and transforming the outdated community paradigm into an empowering tool that solves their real challenges abroad through collaboration and knowledge sharing.

2023 | 6 month | Use Case

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