Case Studies
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Senior Product Designer and Researcher:
I’m interdisciplinary at heart, developing UP - user presence, a new design methodology for reality-shifting gadgets during my MA studies. Formulating a visual language for scent in art and design or thinking about how to become hyperhuman, preparing for future collaboration with AI agents. I love the end-to-end product design remote work, combining a highly digital lifestyle with textiles and natural die. Plus sunsets with friends and family on seaside strolls.
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> How I revamped an AI driven Medtech whiteboard to elevate Cancer researcher data fatigue and speed up time to insight.
Medtech Meets AI
I led a paradigm shift in redesigning an AI-driven app that assists cancer researchers and doctors in sifting through big data in search of treatment ideas and modifications. I employed UX research, competitor analysis, and user interviews that led to the realization that the primary pain is information overload. Using information visualization methods and patterns, I collaborated with the stakeholders to refine an interface that modeled the probability of the data to contribute to a better treatment instead of the typical attempt to map evidence on the cell's geography.
~2022 | 6 month | Read More
> How I enhanced the outbound integration flow by addressing a complex, time-sensitive process resulted in a scalable wizard that improved clarity and offered advanced user capabilities aligned with their API strategy for self-service.
ITops
I streamlined a complex integration process (across apps, time-sensitive) by designing a one-stop-shop wizard. The wizard mitigates confusion by guiding users through the process and keeping track of their progress, even if they switch between applications or take long breaks. This improved clarity and user experience, accommodating future API capabilities that allow users to write their own outbound integrations.
2023 | 3 month | Read More
> How I initiated and evangelized a data-driven process to gauge clients' strategic fit using the Sisense BI tool. This quickened the products team's time to insight by 75%, making road mapping, user research, and NPS discovery affordable and engaging.
Predictive BI
A new internal predictive BI tool based on Sisense BI capability became available to the product team. The beta launch aimed to empower product roadmapping and streamline daily research. The outcome exceeded expectations, achieving a 75% reduction in insight generation time, improved research participant recruitment, and enhanced accessibility of NPS data. This journey began with an unrefined idea: leveraging a "bird's-eye view" of client strategic fit through predictive analytics. It became a reality when a data scientist and engineer joined forces with me. I fostered cross-organization collaboration, and many have helped to turn an informal knowledge base into a powerful, communal tool.
2022-2023 | One year | Read More
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> How I collaborated with a developer in charge of compiling error messages to turn them from cryptic messages to descriptive suggestions, which reduced new support tickets by 20%.
SaaS
> How I increased a community app's traction in the beta phase by shifting focus to meet the needs of the Young Aspiring Musicians (YAM) persona, transforming it from a basic social platform to a community-led logistics support for classical musicians performing abroad.
Social
The MVP of a revised community app was launched within the local crowd of a classic music festival; 65% of the participants signed up to keep using the app after the festival, a 90% increase from the previous app test the previous year. This is the story of discovering the YAM persona, young aspiring musicians, and transforming the outdated community paradigm into an empowering tool that solves their real challenges abroad through collaboration and knowledge sharing.
2021 | 6 month | Read More
