Case Studies
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Tamar Schori, an experienced Senior Product Designer, practices comprehensive UX methods and a strategic approach to drive business success. She is skilled in research and design thinking and possesses a Master's in Design and a B.F.A. With expertise in SaaS/AI, B2B, and B2C environments, Tamar has led the development of mobile MVPs for Seed-stage startups across Fintech, Medtech, social, and Adtech. Her achievements include contributions to SaaS companies and pioneering AI-based solutions for personalized cancer treatment. Additionally, she developed the 'Attention Map' for Sisense, an innovative predictive BI tool that cut time to insight by 75%.
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Three Toptal information visualization specialists, including myself, were tasked with creating a user-friendly dashboard for a programmatic CTV provider's geotargeted campaign analysis platform. This project aimed to illustrate the relationship between geolocation and programmatic advertising for beginners during the client's ideation phase. My solution involved a novel approach that went beyond traditional dashboards.
2024 | 3 weeks | Read More
> How I enhanced the outbound integration flow by addressing a complex, time-sensitive process resulted in a scalable wizard that improved clarity and offered advanced user capabilities aligned with their API strategy for self-service.
ITops
I streamlined a complex integration process (across apps, time-sensitive) by designing a one-stop-shop wizard. The wizard mitigates confusion by guiding users through the process and keeping track of their progress, even if they switch between applications or take long breaks. This improved clarity and user experience, accommodating future API capabilities that allow users to write their own outbound integrations.
2023 | 2 month | Read More
> How I initiated and evangelized a data-driven process to gauge clients' strategic fit using the Sisense BI tool. This quickened the products team's time to insight by 75%, making road mapping, user research, and NPS discovery affordable and engaging.
Predictive BI
A new internal predictive BI tool based on Sisense BI capability became available to the product team. The beta launch aimed to empower product roadmapping and streamline daily research. The outcome exceeded expectations, achieving a 75% reduction in insight generation time, improved research participant recruitment, and enhanced accessibility of NPS data. This journey began with an unrefined idea: leveraging a "bird's-eye view" of client strategic fit through predictive analytics. It became a reality when a data scientist and engineer joined forces with me. I fostered cross-organization collaboration, and many have helped to turn an informal knowledge base into a powerful, communal tool.
2022-2023 | One year | Read More
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> How I collaborated with a developer in charge of compiling error messages to turn them from cryptic messages to descriptive suggestions, which reduced new support tickets by 20%.
SaaS
Sisnese's new, improved data model build error message format can give users a clue about what happened and how to cope. This change reduced the rate of new support tickets by 20 percent in the first quarter and showed increased satisfaction and trust in the build process through NPS analysis. This is the story of a brave collaboration between a developer and a UX designer who managed to bridge different mindsets to establish a user-centered way to format error messages. What was the main challenge?
2022 | 4 month |
> How I increased a community app's traction in the beta phase by shifting focus to meet the needs of the Young Aspiring Musicians (YAM) persona, transforming it from a basic social platform to a community-led logistics support for classical musicians performing abroad.
Social
The MVP of a revised community app was launched within the local crowd of a classic music festival; 65% of the participants signed up to keep using the app after the festival, a 90% increase from the previous app test the previous year. This is the story of battling conventional thinking to introduce change. It is a story of convincing the leadership of the benefits of a strategic shift and struggling to convince mid-management to abandon traditional ways and pursue innovation instead.
2021 | 6 month | Read More
