Case Studies
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Senior Product Designer and Researcher:
I’m interdisciplinary at heart, developing UP - user presence, a new design methodology for reality-shifting gadgets during my MA studies. Formulating a visual language for scent in art and design or thinking about how to become hyperhuman, preparing for future collaboration with AI agents. I love the end-to-end product design remote work, combining a highly digital lifestyle with textiles and natural die. Plus sunsets with friends and family on seaside strolls.
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The Making of a UX AI Strategist: How I shaped design strategies for AI, from internal SaaS tools to bio-intelligence platforms
UX AI | Critical Thinking
UX AI strategy and practice
Rooted in Real-World Discovery
My UX AI strategy practice is grounded in the Double Diamond framework, applied across 0 to 1 projects for AI-driven startups and enterprise tools. From redefining product vision in emerging fields like bio-intelligence to auditing mature AI platforms, I’ve helped teams navigate ambiguity, align user needs with AI capabilities, and shape early-stage MVPs into coherent, human-centered systems.
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My 0 to 1 UX design approach -The double Diamond
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Cultural Mapping - a new UX canvas - Coming soon
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UX AI strategy - Guidelines
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An IDE revamp to support AI driven dev - Use case
2022 | onwards
How I helped coaches embrace AI: Redesigning a complex analytics tool into a personalized assistant that empowers, not replaces
SportTech | AI Coach
In 2025, I enhanced the performance of ice hockey players, coaches, and video analysts by transforming a complex, fragmented analytics platform into a personalized, AI-assisted coaching experience. Through a complete information architecture redesign and persona-led UX strategy, I reframed AI from a potential threat into a trusted tool—addressing user fears of being replaced by automation. By introducing an “AI Coach” that provided contextual insights without overwhelming users, I helped shift the product narrative from control to collaboration. This redesign surfaced hidden platform value, supported faster decisions, and aligned with the unique mental models of players, video coaches, and team managers alike.
2025 | 6 month Via Toptal | Use Case
How I led a 0-to-1 MVP discovery and design for a Bio-Intelligence platform in a still-emerging field
Bio Intelligence | AI predictions
Use case - Coming soon
2025 | 4 month Via Toptal | Coming Soon
How Identifying Information Overload Led to a Paradigm Shift in SaaS AI for Cancer Research
BioTech | AI research support
In 2023, I Led a revamp of an AI-powered interface for MedTech researchers combating data fatigue in cancer treatment. By introducing interactive visualizations and modeling probabilities for upregulation downregulation pathways, the solution clarified complex data. This approach streamlined decision-making, enhanced research efficiency, and demonstrated the potential of AI to transform biomedical workflows.
2023 | 6 month | Read More
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How I used Sisense BI to launch an internal AI-powered insights engine, activating enterprise AI capabilities to accelerate research, roadmapping, and NPS discovery by 75%
Predictive BI | AI Analytics
In 2022, I led the design of a strategic internal BI tool at Sisense—an early AI-assisted initiative that quantified product–client fit through predictive analytics. Long before AI support was widely available, I collaborated with a data scientist and an AI developer to pioneer a tagging and sorting system that transformed raw NPS data and unstructured feedback into accessible, actionable insights. This “attention map” reduced time-to-insight by 75%, turning buried research into a core driver of product decisions. Beyond its immediate efficiency gains, the tool laid the foundation for data-driven conversations across departments—bridging gaps between product, research, and customer-facing teams.
2022-2023 | One year | Use Case
How I uncovered the YAM persona and redefined Classeek’s value, from a generic social app to a support system for classical musicians on tour
Social
The MVP of a revised community app was launched within the local crowd of a classic music festival; 65% of the participants signed up to keep using the app after the festival, a 90% increase from the previous app test the previous year. This is the story of discovering the YAM persona, young aspiring musicians, and transforming the outdated community paradigm into an empowering tool that solves their real challenges abroad through collaboration and knowledge sharing.
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2023 | 6 month | Use Case